Entrepreneurs & Artists: A Quid Pro Quo Opportunity

Tuesday, May 27, 2014.

ING Cafe, 221 Yonge Street, Toronto, ON

  • Artists and entrepreneurs have a quid pro quo opportunity: 
    • Businesses want an emotional connection with their customers. This is the basis for social media marketing, content marketing and using storytelling in marketing
    • By definition good art and good artists evoke emotions in their audience
    • Artists want to develop sustainable business models for selling their art, and live off selling their art. 
    • Entrepreneurs develop profitable and sustainable businesses selling a product or service.
    Amy Miranda, Founder of Lunch, a creative production network of artists, will be speaking on how she has worked with some of the largest brands use authentic artistic content to make an emotional connections with their customers, and how artists can help them do that while making a sustainable living on their art.